They most likely have scrubbed the old reviews, since I last viewed this, since it looks empty… Anyway, here is my review.
This place is run as a family business by either a relatives of Algerians/Turkish. You can find whatever you need in here, but expect to find it at atrocious or high marked prices, as this is near to Central London. You could ask for help around the shop locating items, you could ask questions about items you are acquiring, or you could have an invisible disability and take longer than needed to, to pay for your items near the till, it doesn’t matter. There is no patience, and they WILL NOT care and will ALWAYS be rude. Even if they have two tills and two staff usually on shift. 🙃 Expect this kind of service, especially from the bucktooth guy and the older grumpy gentleman working alongside him. Which most likely is, always. This isn’t judgement or insensitivity. It’s brutal honesty about service here. Don’t be a regular, unless you want them to look down upon you. Also, their prices shift, depending on whose working and how their mood is feeling that day. One day, you could go buying the same undervalue item every single day with no issue and then, all of a sudden, someone can come onto you and start talking to you like you’re a pest/burden for questioning their authenticity, about them charging you for a product under 99p. You buy it for a few days, they don’t say anything to you. They wait AFTER you make multiple purchases of the same product, to tell you that the shop has a minimum charge of £1, and then bombard you with passive aggressiveness and a feeling of unworthiness.
Listen, unless you are a tourist or a white person, they do NOT value you at all. Truth be told.
TL;DR: don’t be a regular here. Don’t spend extortionate prices. Don’t be foolish. There’s better options down the road, turning a corner to Brick Lane.